Articles
Renegotiating Dental Insurance Contracts
Imagine that you were happy with your insurance contracts. Imagine that your office had the perfect fee schedule, that when patients presented you with their insurance cards you were happy to see who they were contracted with. Imagine! The reality is, of course, that is rarely the case. What many practices do not realize, however ...
Create a Patient Referral Program
Consider the type of patient you would like in your practice. Stop spending time putting out fires that consume valuable time and energy, with problem patients. Spend more time with your preferred patients and their friends. Birds of a feather really do flock together. Patient surveys show that the majority of patients find out about ...
Three Tips to Boost Facebook Marketing!
When talking with Steve Steinbrunner at Four Quadrants Advisory, we often discuss how crucial consistency is for success – whether it be financial planning or marketing, often the key to success rests in consistency. With that said, has your Facebook Marketing gone stale? Could your Facebook Page use more fans and better interactivity? Practices often ...
Got An App For That?
I don’t get the newspaper delivered at home anymore. No more cold walks to the mailbox or occasional rain-soaked pages. I wake up to my iphone applications for CNN, USAToday, and The New York Times daily. With a click, I can check email and text and communicate with friends and clients – while coffee brews ...
Moving from Conflict to Clarity
Can anyone make conflict go away? You walk into the dental office thinking “business as usual” and you enter your A.M. huddle. Silence abounds, eye contact is lacking and verbal spurring begins with little quips here and there. You think, “here we go again, I hope this issue resolves it’s self quickly so everyone can ...
Stop Embezzlement Before it Starts
An Embezzlement Environment? Large corporations have departments dedicated to preventing employee fraud and embezzlement. The typical dental office is more susceptible to “inside jobs” but usually does not have a monitoring program in place to detect improprieties. According to the Association of Certified Fraud Examiner’s 2008 Report To The Nation on Occupational Fraud and Abuse, ...
Better Technology Design for a Bigger R.O.I.
Technology rocks! Why? Technology produces increased efficiency and better patient communications. Each and every time you use a computer workstation, your tasks should be easier and faster to perform. But it’s important to remember that each piece of dental technology attached to the computer has its own ROI (return on investment). And this equipment also ...
A Profit Center Inside Your Dental Business
When you see the words “the business of dental hygiene” what do you imagine? Perhaps you see a treadmill where high volume and financial reward are the main focus of the dental hygiene department? Or do you see a hygiene department where quality patient care and profitability are congruent, operating with systems and protocols that ...
Navigating a Successful Schedule
It’s Wednesday morning and I’m driving home to Pennsylvania from a speaking engagement in Virginia the previous evening. I’m in the DC metropolitan area on a clear, beautiful spring day and still, my GPS (global positioning satellite) can’t get a signal. So, I’m driving blindly, but traveling north. If you’ve ever driven in the DC ...
I Budget How Much For Marketing?
Most dental practices around the US have been feeling the effects of the recession in some form or another. New patient counts have slowed, production has dropped 10-20% or more, and patients seem much more hesitant to commit to care. It can leave a doctor feeling a little uncertain when trying to establish a marketing ...
