Dental Marketing
Lost in Translation: Dental Patient Testimonials
On July 28, 1945, Japanese Premier Suzuki received a demand from The United States to surrender after a long and drawn out war in the pacific– or suffer what would become the dropping of an atomic bomb on Hiroshima. When he spoke to the press on that day, Suzuki used the word “mokusatsu” in his ...
The #1 Free Marketing Tool in the World
Have you ever gone on the Internet and typed in “dentist” in your Google search box? You haven’t? That’s odd because approximately 9,140,000 people do just that each and every month according to Google’s records from March, 2010. Notice that I didn’t say that they searched for “dentist” PLUS a city or town. They just ...
Create a Patient Referral Program
Consider the type of patient you would like in your practice. Stop spending time putting out fires that consume valuable time and energy, with problem patients. Spend more time with your preferred patients and their friends. Birds of a feather really do flock together. Patient surveys show that the majority of patients find out about ...
Three Tips to Boost Facebook Marketing!
When talking with Steve Steinbrunner at Four Quadrants Advisory, we often discuss how crucial consistency is for success – whether it be financial planning or marketing, often the key to success rests in consistency. With that said, has your Facebook Marketing gone stale? Could your Facebook Page use more fans and better interactivity? Practices often ...
Better Technology Design for a Bigger R.O.I.
Technology rocks! Why? Technology produces increased efficiency and better patient communications. Each and every time you use a computer workstation, your tasks should be easier and faster to perform. But it’s important to remember that each piece of dental technology attached to the computer has its own ROI (return on investment). And this equipment also ...
I Budget How Much For Marketing?
Most dental practices around the US have been feeling the effects of the recession in some form or another. New patient counts have slowed, production has dropped 10-20% or more, and patients seem much more hesitant to commit to care. It can leave a doctor feeling a little uncertain when trying to establish a marketing ...
